Monday, July 16, 2012

Flavour Of The Day #9

FLYING PEOPLE IN NEW YORK CITY


Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ.” - Michael Krivicka (from Thinkmodo)
I can't believe that this has been in my Drafts folder for months now. Bad, bad, bad!
Anywho, even tho this is old news, i still think this was an awesome build up nonetheless.

For their new movie CHRONICLE, 20th Century Fox worked together with marketing agency Thinkmodo, in coming up with a unique campaign for awareness of the then upcoming movie over the New York City skyline - Flying People In New York City.
Some were fortunate enough to witness these flying "human beings" in the sky over parts of New York City and New Jersey. If someone told you they saw these humans, do not be alarmed - THEY ARE NOT CRAZY!

If you witnessed this, i envy you, as you were a part of and witnesses a unique experience, which i thought was really brilliant. But of course, it was MORE brilliant in the eyes of those who were aware of and had an idea about the movie, Chronicle.
If you had no knowledge of the movie, i sure hope that the experience made you very curious and urged you to do a little digging and go watch it.


If you found it useless and pathetic then "blrlrlrlrlr" *sticking my tongue out*

0 comments :

Post a Comment